How To Optimize Your Web Site With Colour
07 Jul 2008
There are now approximately 1.3 billion people worldwide that have access to the Internet. In fact Internet usage grew 265% from 2005 to 2006. So imagine what having your business on the Internet could do for you.
But where do you start and how do you know if you're heading in the right direction? Or what if you're already on the Internet but it doesn't seem to be working for you? What can you do to optimize the design of your web site?
There are a number of different aspects that go into creating an effective site. When thinking about the design of a site, you have to create a design that is easy for visitors to use, is compatible with different systems, and is search engine friendly. When looking at the design of a site it's hugely important that the site is visually appealing as you want your visitor to stay on your site. If your site isn't visually appealing or right away clear to read, chances are that your visitor will navigate away from your site to a competitor's site.
A very simple thing that you can do, which could dramatically increase the effectiveness of your to site is to look at the colours that your site utilizes. Colour plays an important part in our everyday lives and can affect how we feel at any given time. it's why we choose the colours of our clothes that we do or why we paint our homes certain colours. Therapists have been using colour for some time now to help people regain balance in their lives. Scientists have shown clearly that red stimulates the glandular system, increases heart rate and raises blood pressure and that blue has the opposite effect.
So, looking at just those two colours would they be good or bad colours to have on your site? In the case of red it's an excellent colour to use when you want to stimulate your site visitors to make quick decisions. it's ideal for Buy it Now or Press Here buttons.
Blue on the other hand is a masculine colour and is highly effective when used to sell products to males. it's a colour which is often associated with depth and stability and is considered to be a trust-worthy colour so is perfect for when you have to obtain your visitor's personal information or credit card details.
If you would like to learn more about the rest of the colour spectrum and how using the right colours can help with your web page design and optimization visit http://www.squidoo.com/web_page_colour
